Welcome to the Happy R.A.V.I.N.G. Customers! book website

This site contains all of the information you need to buy, review and use this book.

“Happy R.A.V.I.N.G. Customers!” walks you through a six step process that’s key to customers staying loyal to you or shifting their loyalties to your competition. You want more than just  satisfied customers – you want customers who love you and RAVE about your company. Having R.A.V.I.N.G. Customers is a powerful concept. They act as your marketing agents, positively directing new customers your way.

What drives YOUR business?

Do you want customers to remain with your company and continue buying your products and services? Do you want them dedicated and defending your brand? Or, do you solely drive your business by the bottom line at the detriment to your customer? In other words, which do you care about and pay attention to more – your profit margin or your customers? Today, to survive, companies must focus on improving the experiences they provide customers.

But, where does your organization stand? If you think your employees are focusing on your customers, listen in on conversations and meetings. Is the “buzz” about helping your customers succeed, or on manufacturing deadlines? Are they talking about creating great products for great customers, or about narrowing the functional scope. Are critical business decisions being made based on making life better for your customers, or on budget and schedule restrictions? In most cases, it’s probably the latter. You may find that  it’s your customers who are “out-of-scope”!

The plain truth is, you wouldn’t have a business without customers. Whether you sell toys or planes, are a B2C or B2B, few would argue that if your customers stopped buying your products or services, you’d quickly be out of business!

By reading Happy R.A.V.I.N.G. Customers! and employing the six step R.A.V.I.N.G. Customer Process, you’ll find out where you stand, and learn where you need to go in order to  follow the right path in developing your own happy, and more importantly raving, customers.